BUSINESS PLAN
1. GENERAL DESCRIPTION OF THE
BUSINESS PLAN
1.1 NAME
OF THE BUSINESS IDEA:
Arepas peasant
1.2 OBEJETIVOS:
GENERAL: Structuring a profitable company that achieves arepas offer excellent
quality and safety to protect the health of consumers reaching a high
recognition in the industry
SPECIFIC
- Comply with the
requirements of the INVIMA
- Reach consumer
recognition maintaining profit margin.
- Carry out processes
that maintain the nutritional properties of this type of food.
- Offer a product of
organic properties unchanged.
- Apply zero waste policy.
- Provide good
customer service offering affordable prices to drive higher profitability.
- Submit clear and
precise accounting reports
- Achieve 10% return
- Conduct an analysis
of the strengths, weaknesses and threats that shows the economic viability of
the idea.
- Distribute our
products in different parts of the city to meet the needs of all customers.
- To offer the best
possible prices and the best quality to attract more customers and be able to
grow as a company.
1.3 DESCRIPTION OF GOODS OR SERVICES: We are dedicated to the production of arepas and
their distribution in different parts of the city. We want to make a business
plan for micro AREPAS PEASANT. That allows the micro to penetrate the market
with an innovative new brand because the product shall meet economic needs ,
with a low price , as it will optimize resources, tecnificara the company,
staff be trained and minimize costs. We must state that the people living in
the area that we designate as target market, or area of project development,
accompanying at least one of the three important meals of the day with this
food which belongs to the group of carbohydrates.
1.4 JUSTIFICATION OF BUSINESS OR COMPANY:
One of the reasons
that drive a micro trader with best quality arepas , is technical knowledge
acquired through business training. This factor ensures the safety of the
products.
PEASANT AREPAS
Microenterprise has a proper place for making arepas .
Finally we can say
that typical food support is a factor that benefits the local economy and can
be a sustainable source of employment.
2. STUDY AND MARKETING
MARKET RESEARCH 2.1:
The population is about 11,137 people working in the town of Copacabana,
Antioquia.
Microenterprise AREPAS
PEASANT. It refers to the data provided by the Dane, who is responsible for
calculating the CPI in Colombia, which projects for 2013 that CPI around 4.0 %
this doubling which was presented in 2012 which was 2 %. Based on this
projection, we can calculate the price will increase every year to products
made by AREPAS PEASANT . For most families in Antioquia the arepas made
fundamental part of the basket, which is why this data delivering state-
focused microenterprise to be highly attractive to consumers by providing low
competitive prices.
2.2 INDUSTRY ANALYSIS: This is a sector in which the arepas are a
fundamental part of the basket as it is one of the meals consumed by most
families in Antioquia .
Similarly, the
products we offer in this company presents very favorable and affordable prices
for the entire population.
2.3 MARKET ANALYSIS: Potential customers buying the AREPAS FARMERS are the
inhabitants of the town of Copacabana, Antioquia , as arepas are the third part
of the basket and is a food consumed by all the families in Antioquia .
2.4 ANALYSIS OF COMPETITION: The main responsibilities for AREPAS FARMERS are:
- Arepaisita
- The peasant Arepas
- The Antiochian
2.5 MARKETING STRATEGIES:
- Provide the lowest
prices possible
- Provide the best
quality in every product
- Provide you the
customer the best possible care
- Remove deals and
promotions as often as possible
2.6 PRODUCT POLICIES:
- There would trust
products for more than two days.
- All deliveries are
made in large quantities should bring their respective invoice .
- The products must
be packed in bags with the logo of the company only for customers that require
it.
- They must take
their respective due dates and barcode -
POLICY 2.7 PRICE: the
price of the product will vary according to the size and taste of it , for
example :
- The white corn
arepas have the following prices
Or Mold # 20 - $
1,000
Or Mold # 19 - $ 900
Or Mold # 18 - $ 800
Or Mold # 17 - $ 700
Or Mold # 16 - $ 600
Or Médiatelas - $
1,000
- The mote corn
arepas and parboiled have the following prices
Or Mold # 20 - $
1,000
Or Mold # 17 - $ 700
Or Minitelas - $ 800
2.8 PLAZA: The production is performed on micro AREPAS FARMERS
will be distributed in the town of Copacabana, Antioquia and neighborhood
Manrique.
2.9 PROMOCIO POLICY: the promotions will be conducted once a month and
will be to rebajar le 30% of the products or take 3 packs for the price of 2
2.10 SALES PROJECTION : we want to achieve sales per month are 150 bushels of
corn which is equivalent to a production of 15,000 roughly arepas or packages
of 5 bushels of corn per day which equates to between 900 and a thousand packs
a day .
3. TECHNICAL STUDY
3.1 PRODUCTION PROCESS:
1. It gets to cook
corn cooked this process takes time between 4 and 8 hours per package
Two. It leads to the
bin corn wringing and washing depending on the type of corn
Three. After the corn
is drained or washed proceeds to be ground
April. After this
mass we proceed to mold the arepas
May. Then take the
fire for a certain time
June. Then he takes
millers or coolers where they are left for a certain time and then be tucked
into boxes of pasta
July. Then proceeds
to package them and distribute them .
3.2 PRODUCTION EXPECTED: The expected production is between 900 and 1200
packages per night arepas.
3.3 LOCATION: We are located in the neighborhood Manrique center,
at 79th Street # 41-13
3.4 DISTRIBUTION ON THE GROUND IN FACILITIE
3.5 MACHINERY AND HARDWARE
- Cans
- Pots
- Malleros
- Grinding machine
- Hose
- Corn Sinks
- Ovens
- Stoves
- Tables
- Buckets.
3.6 LABOR:
Employees required
for labor are:
- Shaping
- Grill
- Packer
- Replacements
3.7 RAW MATERIAL:
The raw material for the production is corn
arepas
3.8 OTHER EXPENSES:
- Bags
- Sal
- Baking
- Stamps
ADMINISTRATIVE AND LEGAL STUDY 4:
4.2. OVERVIEW:
NAME COMPANY NAME:
Arepas Peasant
TYPE OF BUSINESS:
It is a small,
one-man, is the primary sector and private.
OBJECTIVE:
To distribute our
products to different parts of the city.
• Provide good
service and accredit more
• Increase product
quality through the toilet.
• Having peopled
trained to provide good care.
• Raise awareness of
the diversity of products to meet the needs of all people.
MISSION: Our mission is to reach the households Antioquia
table with our products.
VISION: Power to become a small business with you yield in different
municipalities of Antioquia and distribute our products in large quantity.
LOGO:
SLOGAN:
CORPORATE COLORS:
Blue, red, yellow, green.
