business plan

BUSINESS PLAN

1. GENERAL DESCRIPTION OF THE BUSINESS PLAN

1.1  NAME OF THE BUSINESS IDEA:

Arepas peasant

1.2 OBEJETIVOS:

GENERAL: Structuring a profitable company that achieves arepas offer excellent quality and safety to protect the health of consumers reaching a high recognition in the industry

SPECIFIC

- Comply with the requirements of the INVIMA

- Reach consumer recognition maintaining profit margin.

- Carry out processes that maintain the nutritional properties of this type of food.

- Offer a product of organic properties unchanged.

- Apply zero waste policy.

- Provide good customer service offering affordable prices to drive higher profitability.

- Submit clear and precise accounting reports

- Achieve 10% return

- Conduct an analysis of the strengths, weaknesses and threats that shows the economic viability of the idea.

- Distribute our products in different parts of the city to meet the needs of all customers.

- To offer the best possible prices and the best quality to attract more customers and be able to grow as a company.

1.3 DESCRIPTION OF GOODS OR SERVICES: We are dedicated to the production of arepas and their distribution in different parts of the city. We want to make a business plan for micro AREPAS PEASANT. That allows the micro to penetrate the market with an innovative new brand because the product shall meet economic needs , with a low price , as it will optimize resources, tecnificara the company, staff be trained and minimize costs. We must state that the people living in the area that we designate as target market, or area of ​​project development, accompanying at least one of the three important meals of the day with this food which belongs to the group of carbohydrates.

1.4 JUSTIFICATION OF BUSINESS OR COMPANY:

One of the reasons that drive a micro trader with best quality arepas , is technical knowledge acquired through business training. This factor ensures the safety of the products.

PEASANT AREPAS Microenterprise has a proper place for making arepas .

Finally we can say that typical food support is a factor that benefits the local economy and can be a sustainable source of employment.

2. STUDY AND MARKETING

MARKET RESEARCH 2.1: The population is about 11,137 people working in the town of Copacabana, Antioquia.

Microenterprise AREPAS PEASANT. It refers to the data provided by the Dane, who is responsible for calculating the CPI in Colombia, which projects for 2013 that CPI around 4.0 % this doubling which was presented in 2012 which was 2 %. Based on this projection, we can calculate the price will increase every year to products made by AREPAS PEASANT . For most families in Antioquia the arepas made ​​fundamental part of the basket, which is why this data delivering state- focused microenterprise to be highly attractive to consumers by providing low competitive prices.

2.2 INDUSTRY ANALYSIS: This is a sector in which the arepas are a fundamental part of the basket as it is one of the meals consumed by most families in Antioquia .

Similarly, the products we offer in this company presents very favorable and affordable prices for the entire population.

2.3 MARKET ANALYSIS: Potential customers buying the AREPAS FARMERS are the inhabitants of the town of Copacabana, Antioquia , as arepas are the third part of the basket and is a food consumed by all the families in Antioquia .

2.4 ANALYSIS OF COMPETITION: The main responsibilities for AREPAS FARMERS are:

- Arepaisita

- The peasant Arepas

- The Antiochian

2.5 MARKETING STRATEGIES:

- Provide the lowest prices possible

- Provide the best quality in every product

- Provide you the customer the best possible care

- Remove deals and promotions as often as possible

2.6 PRODUCT POLICIES:

- There would trust products for more than two days.

- All deliveries are made in large quantities should bring their respective invoice .

- The products must be packed in bags with the logo of the company only for customers that require it.

- They must take their respective due dates and barcode -

POLICY 2.7 PRICE: the price of the product will vary according to the size and taste of it , for example :

- The white corn arepas have the following prices

Or Mold # 20 - $ 1,000

Or Mold # 19 - $ 900

Or Mold # 18 - $ 800

Or Mold # 17 - $ 700

Or Mold # 16 - $ 600

Or Médiatelas - $ 1,000

- The mote corn arepas and parboiled have the following prices

Or Mold # 20 - $ 1,000

Or Mold # 17 - $ 700

Or Minitelas - $ 800

2.8 PLAZA: The production is performed on micro AREPAS FARMERS will be distributed in the town of Copacabana, Antioquia and neighborhood Manrique.

2.9 PROMOCIO POLICY: the promotions will be conducted once a month and will be to rebajar le 30% of the products or take 3 packs for the price of 2

2.10 SALES PROJECTION : we want to achieve sales per month are 150 bushels of corn which is equivalent to a production of 15,000 roughly arepas or packages of 5 bushels of corn per day which equates to between 900 and a thousand packs a day .

3. TECHNICAL STUDY

3.1 PRODUCTION PROCESS:

1. It gets to cook corn cooked this process takes time between 4 and 8 hours per package

Two. It leads to the bin corn wringing and washing depending on the type of corn

Three. After the corn is drained or washed proceeds to be ground

April. After this mass we proceed to mold the arepas

May. Then take the fire for a certain time

June. Then he takes millers or coolers where they are left for a certain time and then be tucked into boxes of pasta

July. Then proceeds to package them and distribute them .

3.2 PRODUCTION EXPECTED: The expected production is between 900 and 1200 packages per night arepas.

3.3 LOCATION: We are located in the neighborhood Manrique center, at 79th Street # 41-13

3.4 DISTRIBUTION ON THE GROUND IN FACILITIE

 

3.5 MACHINERY AND HARDWARE

- Cans

- Pots

- Malleros

- Grinding machine

- Hose

- Corn Sinks

- Ovens

- Stoves

- Tables

- Buckets.

3.6 LABOR:

Employees required for labor are:

- Shaping

- Grill

- Packer

- Replacements

3.7 RAW MATERIAL:

 The raw material for the production is corn arepas

3.8 OTHER EXPENSES:

- Bags

- Sal

- Baking

- Stamps

ADMINISTRATIVE AND LEGAL STUDY 4:

4.2. OVERVIEW:

NAME COMPANY NAME:

Arepas Peasant

TYPE OF BUSINESS:

It is a small, one-man, is the primary sector and private.

 OBJECTIVE:

To distribute our products to different parts of the city.

• Provide good service and accredit more

• Increase product quality through the toilet.

• Having peopled trained to provide good care.

• Raise awareness of the diversity of products to meet the needs of all people.

 MISSION: Our mission is to reach the households Antioquia table with our products.

VISION: Power to become a small business with you yield in different municipalities of Antioquia and distribute our products in large quantity.

 LOGO:

SLOGAN:

CORPORATE COLORS:

 Blue, red, yellow, green.